Witches, Wiccans and other contemporary Pagans see divinity in trees, streams, plants and animals. Most Pagans view the Earth as the Goddess, with a body that humans must care for, and from which they gain emotional, spiritual and physical sustenance.
Paganism is an umbrella term that includes religions that view their practices as returning to those of pre-Christian societies, in which they believe the Goddess was worshipped along with the gods and the land was seen as sacred. Wicca focuses specifically on the practice of the British Isles.
Witchcraft has also become a multibillion-dollar business. As a sociologist who has been researching this religion for more than 30 years, I have witnessed this growing commercialization: Witch kits are sold by large companies and in stores – something unheard of when I began my research in 1986.
This surge in popularity has changed these communities in some subtle and not-so-subtle ways. Groups called covens were the norm when I began my research, but as my own research shows, most Pagans now are solitary practitioners. Even while the Goddess continues to be revered, the practitioners’ connection to the natural world, at least for many, is also changing.